9780415507424

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

  • ISBN 13:

    9780415507424

  • ISBN 10:

    0415507421

  • Edition: 5th
  • Format: Nonspecific Binding
  • Copyright: 07/09/2013
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

With substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasionintroduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. In addition, this text is accompanied by a fully interactive e-textbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.

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