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The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

9780470614150

The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

  • ISBN 13:

    9780470614150

  • ISBN 10:

    0470614153

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 09/28/2010
  • Publisher: Jossey-Bass

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Summary

"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

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