The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

  • ISBN 13:


  • ISBN 10:


  • Edition: 1st
  • Format: Hardcover
  • Copyright: 09/28/2010
  • Publisher: Jossey-Bass

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $25.95 Save

Free Shipping Free Shipping On Every Order
In Stock Usually Ships in 24 Hours.


"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

Author Biography

Read more

Table of Contents

Read more

Write a Review