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9780470614150

The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

  • ISBN 13:

    9780470614150

  • ISBN 10:

    0470614153

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 09/28/2010
  • Publisher: Jossey-Bass

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

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