Disney Way : Harnessing the Management Secrets of Disney in Your Company
Disney Way : Harnessing the Management Secrets of Disney in Your Company
- ISBN 13:
9780070120648
- ISBN 10:
0070120641
- Format: Hardcover
- Copyright: 12/31/1998
- Publisher: McGraw-Hill
- Newer Edition
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Summary
Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own businessshy;shy;no matter what it is.