The most comprehensive treatment of virtual world design to-date from one of the true pioneers and most sought-after design consultants. bull; A tour de force of VW design, stunning in intellectual scope, spanning the literary, economic, sociological, psychological, physical, technological, and ethical underpinnings of design. bull; Provides the reader with a deep, well-grounded understanding of VW design principles. bull; Covers everything from MUDs to MOOs to MMORPGs, from text-based to graphical VWs.