The Designer's Guide to Product Vision Learn to build your strategic influence to shape the future

As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision , pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You’ll learn how to:

• Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change
• Bind your product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives
• Master the exceptional business communication skills you need to command business endeavors based on product or service vision
• Secure dedicated resources, assemble your team, and captain your visioneering expedition to success

Fish provides practical tools that help you apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, you can leave pixel-pushing behind -- and change your world.

Laura Fish is a modern designer focusing on strategic product vision that can shape big change for the better. Drawing on fifteen years embedded in digital product programs and user experience teams, she can now speak to hard lessons learned and expertise gained that have led her to redefine her professional purpose and make the changes needed to level herself up. She is now dedicated to helping fellow designers do the same, acting as a visioneering sherpa to guide the journey.

Part I: The Calling 1. The State of the Designer 2. Re-Design School
Part II: The Communication Essentials 3. Trust in the Dots 4. The Art of Storytelling 5. Presentation Part Three. Visioneering 6. Startup-esque 7. Setting Your Compass by Your North Star 8. Getting to Beta & Beyond 9. Digital Cartography
Glossary Templates