
The Designer's Guide to Product Vision Learn to build your strategic influence to shape the future
- ISBN 13:
9780136654322
- ISBN 10:
0136654320
- Edition: 1st
- Format: Paperback
- Copyright: 08/04/2020
- Publisher: New Riders
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Summary
As organizations increasingly recognize the centrality of design to strategy, designers have an opportunity to shape decisions at the highest level, moving beyond low-level UI/UX decisions to product vision and strategy. In The Designer's Guide to Product Vision , pioneering product design visionary Laura Fish helps you level up your skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness your new power by championing product visions that make a powerful difference. You’ll learn how to:
- Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change
- Bind your product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives
- Master the exceptional business communication skills you need to command business endeavors based on product or service vision
- Secure dedicated resources, assemble your team, and captain your visioneering expedition to success