9781430240143

Definitive Guide to Google Adwords, Adsense, and Admob : Create Versatile and Powerful Marketing and Advertising Campaigns

  • ISBN 13:

    9781430240143

  • ISBN 10:

    1430240148

  • Edition: Revised
  • Format: Paperback
  • Copyright: 05/09/2012
  • Publisher: Springer-Verlag New York Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords, AdSense, and AdMob will walk you through every step needed to maximize your marketing and advertising power.   Everything related to the platforms are covered in detail-account setup, campaign creation, reporting, optimization, analytics, ad hosting, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, AdSense, and AdMob, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers WithThe Definitive Guide to Google AdWords, AdSense, and AdMob, you will learn how these technologies work and how you can harness their power to increase your visibility and dramatically impact your potential for increased revenue. What you'll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage Google AdWords and AdSense accounts How to create and manage tightly focused ad campaigns The technologies behind AdWords and AdSense Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdMob for mobile marketing on smart phones and tablets Who this book is for Anyone looking to increase revenue through a web-based presence can't do without the techniques and instructions outlined inThe Definitive Guide to Google AdWords, AdSense, and AdMob.

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