Accessible to both the newcomer and the experienced planner, The Definitive Business Plan explains how to orient a plan to specific readerships and to meet specific objectives. The book also provides a concise guide to the business planning process itself. It helps focus attention on strategic planning and on strategic and operational controls. The Definitive Business Plan delivers fast-track advice for competent business people - executives and entrepreneurs who want to get beyond the basics and produce definitive, compelling and intelligent business plans. The Definitive BusinessPlan shows how to meet the four key objectives - formal documentation, funding, approval and operational management - that will make your plan a living working document. It will help you start, run or revitalise any business enterprise. In summary, the book shows you how to: assess the current status of a business, including skills, resources, products, markets and competition define vision, mission, values, the core objectives and operating objectives develop strategic and operational plans create financial forecasts, cash flow projections and operating budgets pull all this information together into a well-written business plan determine what kind of funding is required if any make use of a surplus or decide where to look for the funding value a business and assess return on investment obtain the necessary approvals and funding use the business plan to run a business efficiently and successfully