9780132669153

Cutlip and Center's Effective Public Relations

  • ISBN 13:

    9780132669153

  • ISBN 10:

    0132669153

  • Edition: 11th
  • Format: Paperback
  • Copyright: 06/22/2012
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Table of Contents

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