9780066620022

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

  • ISBN 13:

    9780066620022

  • ISBN 10:

    0066620023

  • Format: Paperback
  • Copyright: 06/04/1999
  • Publisher: HarperCollins Publications
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Here's the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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