9780393733471

CREATIVE BUSINESS GDE MARKET CL

  • ISBN 13:

    9780393733471

  • ISBN 10:

    0393733475

  • Edition: 00
  • Format: Hardcover
  • Copyright: 11/17/2011
  • Publisher: W W NORTON

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys#xE2;#xAC;#x1D;word of mouth, referrals, and occasional promotions#xE2;#xAC;#x1D;are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

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