CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.

Figures List

Preface: The Global Impact of The Conversion Code and What’s New in the 2nd Edition

Introduction: How I created The Conversion Code

Disclaimer: How to Read The Conversion Code

Section One: How To Do Marketing That Attracts High-Quality Leads

Chapter 1: The Biggest Challenges Facing Marketing and Sales (plus what happens when you crack The Conversion Code)

Chapter 2: How To Use Your Website To Attract High-Quality Leads

Chapter 3: How To Build Landing Pages That Capture High-Quality Leads

Chapter 4: Blogging For Business (how to write blogs posts that generate high-quality leads)

Chapter 5: How To Optimize Your Content for Lead Generation, Social Media, and Search Engines

Chapter 6: Advanced Facebook Marketing and Advertising Techniques that Generate High-Quality Leads

Chapter 7: Using Google PPC (Adwords) To Capture High-Quality Leads

Chapter 8: How To Use Videos (and YouTube) To Attract and Convert Leads

Chapter 9: How To Get The Most Out Of Twitter

Chapter 10: How To Use Instagram To Attract High-Quality Leads (and raving fans)

Chapter 11: It’s TikTok Time

Chapter 12: How To Use LinkedIn For Maximum Impact (in minimal time)

Chapter 13: Audio Is Everywhere (how to take advantage of it) 

Chapter 14: Influencer Marketing

Chapter 15: Get The Most Out Of Your Marketing and Convert More Leads Using Retargeting

Section Two: How To Find And Follow-Up With The Highest-Quality Leads That Are The Most Likely To Convert

Chapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate

Chapter 17: Should You Use an ISA or an A.I. Chatbot to Follow-Up with Leads?

Chapter 18: How To Achieve The Highest Lead Conversion Rate Possible

Chapter 19: How To Convert Leads Using Text Messages

Chapter 20: How To Use Automated Email Campaigns To Convert Leads

Chapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads

Chapter 22: How To Find and Convert The Hottest Leads Using User Tracking and Triggered Messages

Section Three: The Billion Dollar Sales Script

Chapter 23: Welcome to the Boiler Room

Chapter 24: The Pre-Call Stalk

Chapter 25: How to Have a Perfect First Minute on a Sales Call with a Lead

Chapter 26: The Digging Deep Technique

Chapter 27: How to Quickly Get a Lead to Trust You

Chapter 28: Proactively Uncovering Objections

Chapter 29: How to Start Closing Using the Five Yeses

Chapter 30: The Perfect Sales Pitch

Chapter 31: Exactly What to Say When You Transition from Pitching to Closing

Chapter 32: How To Close

Chapter 33: How To Overcome Objections

Chapter 34: Preferred Additional Outcomes (what to do when you can’t close someone)

Chapter 35: What To Say After They Say Yes

Chapter 36: How To Get the People You Close to Send You High-Quality Referral Leads

Bonus Chapter: Analytics - How To Track The Metrics That Matter (and what to do based on the data)

Notes

About the Author

Index

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