9780470747100

Contemporary Strategy Analysis: Text Only, 7th Edition

  • ISBN 13:

    9780470747100

  • ISBN 10:

    0470747102

  • Edition: 7th
  • Format: Paperback
  • Copyright: 02/01/2010
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.

Updates for the 7th Edition:

-An improved focus on strategy implementation, including additional content.

-Case material substantially enhanced including new cases form a variety of industries.

-More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.

-Several of the longer chapters shortened or split into two to further improve readability.

Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.

Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com

Contemporary Strategy Analysis 7th Edition is also available in a combined text and cases version –

ISBN: 9780470747094

"The new edition of Grant's extraordinarily well-written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up-to-date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth

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