9780073529851

Consumer Behavior and Marketing Strategy

by:
  • ISBN 13:

    9780073529851

  • ISBN 10:

    0073529850

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 01/12/2007
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. .

Author Biography

Read more

Table of Contents

Read more

Write a Review