9780131714748

Consumer Behavior in Fashion

  • ISBN 13:

    9780131714748

  • ISBN 10:

    0131714740

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 07/30/2008
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience.Consumer Behavior: In Fashion, Second Editionnot only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.Fashion and Interior Designers

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