This book is a comprehensive guide to executing a winning email marketing strategy by the most well-known and respected company in the email marketing industry. This book explains how to use the same strategies that were instrumental in taking Constant Contact from an unknown start-up to a public company and implemented by many of the 250,000 small businesses, non-profits, and associations that turned to Constant Contact's Learning Center for best practices. 10 ways to Get Your Business in Trouble with Email 10 Things Your customers Expect you to do Reaping the Soft Benefits of Email Marketing Using Email in Combination with Other Marketing Efforts How 4 Type of Permission can Make or Break Your Strategy New Chapters- Building an Email List and Making Your Email List More Valuable Creating Highly Impressionable Content Getting Action on Your Email Content Looking Professional: Choosing an Effective Email Format Getting Email Delivered, Opened, and Read Email Filters and Other Delivery Challenges