Connect Marketing 1 Semester Access Card for Marketing: The Core
Connect Marketing 1 Semester Access Card for Marketing: The Core
- ISBN 13:
9780077446161
- ISBN 10:
007744616X
- Edition: 4th
- Format: eBook
- Copyright: 11/17/2010
- Publisher: McGraw-Hill/Irwin
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Connect Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects instructors and students to the coursework. Interactives provided for each chapter of the textbook show students how to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. The following 6 types of Interactives were developed for Connect Marketing based on actual book-specific content.