9780205759798

The Complete Typographer

  • ISBN 13:

    9780205759798

  • ISBN 10:

    0205759793

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 08/12/2010
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This hands-on design guide helps students build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the pastthis book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.Appropriate for courses in typography, graphic art, desktop publishing, business, and advertising.

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