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Community Health Education Methods : A Practitioner's Guide

by: Bensley, Robert J.

Community Health Education Methods : A Practitioner's Guide

by: Bensley, Robert J.

ISBN 13:
9780763716011
ISBN 10:
0763716014
Format: Paperback
Copyright: 09/01/2000
Publisher: Jones & Bartlett
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Summary

Community Health Education Methods: A Practitioner's Guide is written by and for local health education practitioners. bull; bull;Health Education Methods bull;Health Education Planning bull;Health Education Planning and Implementation bull;Health Education Strategies bull;Health Promotion Planning bull;Health Promotion Methods bull;Community or Public Health Education at an undergraduate or graduate level.

Preface

Acknowledgments

Author Biographies

xiii

Foreword

xix

Community Health Assessment and Improvement

(18)

John O. Nelson

Introduction

(1)

Community Health Assessment and Improvement Goals

(2)

Community Participants

(1)

Community Health Assessment and Improvement Models

(1)

Steps to the Community Health Assessment and Improvement Process

(7)

Strategies for Overcoming Barriers

(3)

Expected Outcomes

(1)

Conclusion

(3)

Building Coalitions

(20)

Mikelle D. Whitt

Introduction

(1)

Community Organizing

(1)

Steps to Coalition Building

(9)

Characteristics of a Successful Coalition

(1)

Strategies for Overcoming Barriers

(3)

Evaluating Coalition Success

(1)

Expected Outcomes

(1)

Conclusion

(3)

Conducting Focus Groups

(18)

Lisa R. Rutherford

Introduction

(2)

Focus Group Implementation

(10)

Tips and Techniques for Success

(2)

Strategies for Overcoming Barriers

(1)

Expected Outcomes

(1)

Conclusion

(2)

Facilitating Meetings

(16)

Jean M. Prout

Introduction

(1)

Types of Committees

(2)

Roles of the Facilitator

(10)

Differing Committee Roles of the Health Educator

(1)

Conclusion

(2)

Community Empowerment

(18)

Leslie J. Bek

Introduction

(1)

Defining the Community for Empowerment

(1)

Steps to Empowering Communities

(9)

Tips and Techniques for Success

(1)

Strategies for Overcoming Barriers

(3)

Expected Outcomes

(1)

Conclusion

(2)

Presentation Skills

(20)

Heather M. Stys

Introduction

(1)

Preparing for a Presentation

(3)

The Presentation Opening

(2)

Using Effective Presentation Skills

(5)

Avoiding Presentation Pitfalls

102

(4)

The Presentation Closing

106

(1)

The Question and Answer Period

107

(3)

Conclusion

110

(1)

Marketing and Public Relations

111

(16)

Shelly E. Schadewald

Lisa R. Rutherford

Introduction

111

(4)

Steps to Marketing and Publicizing Health

115

(5)

Tips and Techniques for Success

120

(2)

Strategies for Overcoming Barriers

122

(2)

Expected Outcomes

124

(1)

Conclusion

125

(2)

Media Advocacy

127

(18)

Beverly A. Riley

Introduction

127

(2)

Steps to Conducting a Media Advocacy Campaign

129

(8)

Increasing Likelihood of Success

137

(3)

Strategies for Overcoming Barriers

140

(1)

Expected Outcomes

141

(2)

Conclusion

143

(2)

Legislative Involvement and Action

145

(18)

Michelle Baukema

Introduction

145

(1)

Steps to Legislative Involvement and Action

146

(6)

Tips and Techniques for Success

152

(8)

Strategies for Overcoming Barriers

160

(1)

Expected Outcomes

161

(1)

Conclusion

162

(1)

Media and Advocacy Tools

163

(20)

Mary T. Gustas

Lisa E. J. Clark

Introduction

163

(1)

Public Service Announcements

164

(3)

News Releases

167

(4)

Action Alerts

171

(1)

Media and Legislative Fact Sheets

171

(3)

Interviews

174

(4)

Press Kits

178

(2)

Conclusion

180

(3)

Printed Educational Materials

183

(20)

Stephanie Sikora

Introduction

183

(1)

10-Step Model

184

(6)

Guidelines for Developing Printed Materials

190

(6)

Types of Printed Materials

196

(5)

Conclusion

201

(2)

Grant Writing

203

(20)

Susan B. Dusseau

Introduction

203

(1)

Planning for Grant Proposal Writing

204

(7)

Components of a Grant Proposal

211

(5)

Tips and Techniques for Successful Grant Writing

216

(2)

Strategies for Overcoming Barriers

218

(2)

Expected Outcomes

220

(1)

Conclusion

220

(3)

Using Technology

223

(22)

Robert J. Bensley

Introduction

223

(1)

The Need for Technology in Health Education

224

(3)

Using Technology in Health Education

227

(12)

Barriers to Using Technology

239

(2)

Strategies for Overcoming Barriers

241

(2)

Conclusion

243

(2)

Promoting Multicultural Diversity

245

(16)

Jodi Brookins-Fisher

Introduction

245

(3)

Developing a Multicultural Setting

248

(3)

Tips for Incorporating Multiculturalism Into Professional Practice

251

(2)

Strategies for Overcoming Barriers

253

(4)

Expected Outcomes

257

(1)

Conclusion

258

(3)

Balancing the Multiple Roles of a Health Educator

261

(20)

Denise R. Cyzman

Introduction

261

(3)

Common Barriers That Impede Fulfilling Roles and Responsibilities

264

(4)

Overcoming Barriers

268

(1)

Finding Balance

268

(8)

Preparing for the Future Through Continued Education

276

(2)

Where Do We Go From Here?

278

(3)

The Future of Local Public Health Education

281

(8)

Richard M. Tooker

Introduction

281

(1)

Health Education: The Foundation for Population-Based Health Care

282

(2)

Trend Analysis and the Future Focus of Local Public Health Education

284

(2)

Toward Comprehensive Community Health Education: Putting it All Together

286

(1)

Conclusion

287

(2)

Index

289

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Community Health Education Methods : A Practitioner's Guide

Community Health Education Methods : A Practitioner's Guide

9780763716011

0763716014

Summary

Table of Contents

Supplemental Materials

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Amazon no longer offers textbook rentals. We do!

Community Health Education Methods : A Practitioner's Guide

Community Health Education Methods : A Practitioner's Guide

9780763716011

0763716014

Summary

Table of Contents

Supplemental Materials

Write a Review

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