9781405124683

Commercial Management : Theory and Practice

  • ISBN 13:

    9781405124683

  • ISBN 10:

    1405124687

  • Edition: 1st
  • Format: Paperback
  • Copyright: 08/05/2013
  • Publisher: Wiley-Blackwell

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management. Examples and illustrations are included from both the private and public sector.

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