Most people self-identify as collaborative - we encourage
partnerships and working in teams - and often feel uncomfortable describing themselves
as competitive - even though most of us want to be the best. But need we be one
or the other?

 

What if we could master collaboration, harness our competitiveness
and bring the two together to achieve more for ourselves and for those around
us?

 

Natalie Reynolds argues that we can succeed individually and bring others up with us, creating
better relationships, better work environments, better deals, and even a better
world. Collaborative competitiveness is about reclaiming competitiveness for
personal, economic and social good, while ensuring that others have the chance
to achieve their ambitions too.

 

With practical guides, self-reflective quizzes, and based on
interviews with business leaders and experts on collaboration and wellbeing, Reynolds
applies this radical new approach to business, global politics, community groups,
as well as how we live our personal lives.

Natalie Reynolds is CEO of global negotiation firm advantageSPRING,
where she and her team train large corporations, government departments and
organisations such as the UN and the Clinton Foundation. She has published
articles in the Guardian, Financial Times and Huffington Post,
and has featured on Radio 4's Today
Programme and BBC Breakfast to
talk about Brexit negotiations. She is passionate about helping others achieve
their goals in business and in life.