9780465024094

The Cluetrain Manifesto: 10th Anniversary Edition

  • ISBN 13:

    9780465024094

  • ISBN 10:

    0465024092

  • Format: Paperback
  • Copyright: 05/10/2011
  • Publisher: Perseus Books Group

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

The Cluetrain Manifestobegan as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, theLinux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

Author Biography

Read more

Table of Contents

Read more

Write a Review