9781118091494

Catering Management

  • ISBN 13:

    9781118091494

  • ISBN 10:

    1118091493

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 12/17/2012
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

An essential, up-to-date guide for catering professionals, Catering Management covers all aspects of the business, from operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more. The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

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