For Introduction to Business courses. This best-selling text presents a balanced view of businessthe strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Students not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. With its vast array of features, the text makes concepts come to life and prepares students for obtaining and pursuing satisfying business careers.