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Business Research Projects

by: Jankowicz, A. D.

Business Research Projects

by: Jankowicz, A. D.

ISBN 13:
9781844800827
ISBN 10:
1844800822
Edition: 4th
Format: Paperback
Copyright: 12/09/2004
Publisher: Cengage Learning EMEA
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Summary

Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.

Acknowledgements

A Preface and Guide

Project Guide to the Preface

Walk-through Tour

xvi

PART 1 Planning a research project

(102)

The purpose and objectives of a project

(20)

The purpose of a project

(3)

The objectives of a project

(8)

The special objectives of professional programmes

(2)

In conclusion: making the objectives your own

(7)

Case example 1.1 Choosing a topic

(2)

Case example 1.2 Identifying programme objectives

(1)

Project Guide for Chapter 1

(1)

References

(2)

Choosing a topic

(30)

Sourcing ideas

(2)

Basic criteria

(5)

Where do ideas belong? The provenance table

(6)

Specifying your research questions

(2)

Making a dry run: starting a project proposal

(13)

Case example 2.1 Dealing with an intrinsically difficult topic

(1)

Case example 2.2 Choosing and working up a topic: undergraduate

(2)

Case example 2.3 Choosing and working up a topic: post-experience student

(2)

Case example 2.4 Choosing and working up a topic: full-time postgraduate student

(2)

Project Guide for Chapter 2

(1)

References

(2)

Standards of assessment

(32)

General guidelines

(2)

The attributes of a successful project

(12)

Assessment criteria

(4)

Format and deadlines

(2)

What the examiner will be looking for

(12)

Case example 3.1 Ethical issues

(1)

Project Guide for Chapter 3

(1)

References

(2)

Getting organized for take-off

(18)

Your pre-flight checklist

(1)

Planning and timetabling

(7)

Physical resources

(11)

Case example 4.1 Devising a research timetable

(2)

Project Guide for Chapter 4

100

(1)

References

100

(3)

PART 2 Key issues in depth

103

(90)

Basic assumptions about research

105

(26)

Basic assumptions

106

(3)

Two ways of making sense to people

109

(10)

Maintaining credibility

119

(12)

Case example 5.1 Basic assumptions: ontology and epistemology

125

(2)

Project Guide for Chapter 5

127

(1)

References

128

(3)

Research roles

131

(30)

Gaining entry

132

(5)

Defining your role, at home and abroad

137

(9)

Working under supervision

146

(7)

Letting go and saying goodbye

153

(8)

Case Example 6.1 Arranging a project placement

155

(2)

Project Guide for Chapter 6

157

(1)

References

158

(3)

Reviewing and using the Literature

161

(32)

Using the literature for review and for referencing

162

(7)

The literature search: what to look for

169

(4)

The literature search: where to look

173

(4)

The literature search: how to look

177

(6)

What to do with it once you have found it: writing a critical review

183

(10)

Case Example 7.1 Starting an internet search

188

(2)

Project Guide for Chapter 7

190

(1)

References

191

(2)

PART 3 A guide to empirical work

193

(192)

Planning empirical work

195

(24)

Planning a design

195

(7)

Representation and sampling

202

(7)

The practicalities of design

209

(4)

In conclusion: timetabling for empirical work

213

(6)

Case Example 8.1 Design and sampling

215

(2)

Project Guide for Chapter 8

217

(1)

References

218

(1)

Methods and techniques

219

(38)

Methods and techniques: some definitions

220

(4)

Choosing and combining methods, qualitative and quantitative

224

(14)

A framework of general guidelines for empirical work

238

(7)

In conclusion: your proposal and your pilot study

245

(12)

Case Example 9.1 Choosing a method

251

(2)

Project Guide for Chapter 9

253

(1)

References

254

(3)

Semi-structured, open-ended techniques

257

(38)

Conversations and storytelling

258

(7)

The individual interview

265

(11)

The key informant interview

276

(5)

The focus group

281

(7)

A note on the validity of what you're doing

288

(7)

Case Example 10.1 Arranging a set of key informant interviews

289

(2)

Project Guide for Chapter 10

291

(1)

References

292

(3)

Fully structured techniques

295

(40)

The structured questionnaire

296

(24)

The structured interview

320

(4)

Telephone interviews: convincing respondents of your bona fides

324

(1)

Anonymity: procedures and ethics

325

(10)

Case Example 11.1 Identifying patterns in cross-tabulated data

328

(3)

Project Guide for Chapter 11

331

(2)

References

333

(2)

Further techniques

335

(30)

The repertory grid

336

(9)

Attitude scaling

345

(7)

Observation techniques

352

(13)

Case Example 12.1 Analyzing a single repertory grid

359

(2)

Project Guide for Chapter 12

361

(2)

References

363

(2)

Writing it up

365

(20)

Basic requirements: timing and deadlines

366

(2)

Format and structure

368

(2)

The use of language

370

(7)

On non-discriminatory language and political correctness

377

(2)

Conclusion

379

(6)

Case Example 13.1 Language and style

380

(3)

Project Guide for Chapter 13

383

(1)

References

384

(1)

Glossary

385

(6)

Subject Index

391

(6)

Index of First-named Authors

397

Amazon no longer offers textbook rentals. We do!

Business Research Projects

Business Research Projects

9781844800827

1844800822

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Business Research Projects

Business Research Projects

9781844800827

1844800822

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

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