9780415423977

Business History: Complexities and Comparisons

  • ISBN 13:

    9780415423977

  • ISBN 10:

    041542397X

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 07/12/2011
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This major new textbook on business history brings together the expertise of two internationally renowned authors to provide a thorough overview of the developments in business over the last two centuries. Business History is global in scope and looks at both the major players a " Europe, the US and Japan a " as well as emerging economies, such as China and South America. Focusing mainly on a ~big businessa ~, Amatori and Colli critically analyze a ~the firma ~ and its interaction with the evolution of economic, technological and political systems at the micro and macro levels. This outstanding textbook is an exceptional resource for students on economic and business history courses, as well as for practitioners interested in broadening their understanding of business.

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