9780131073852

Business Forecasting : International Edition

  • ISBN 13:

    9780131073852

  • ISBN 10:

    0131073850

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 01/01/2009
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The eighth edition ofBusiness Forecastingpresents basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the book includes fifty-three cases that provide readers with the necessary link between theoretical concepts and their real-world applications. Readers should have a basic knowledge of statistics and be familiar with computer applications such as word processing and spreadsheets.The book first presents background material such as the nature of forecasting and a quick review of basic statistical concepts; proceeds with the exploration of data patterns and choosing a forecasting technique; covers averaging the smoothing techniques and time series decomposition; emphasizes causal forecasting techniques such as correlation, regression, and multiple regression analysis; and concludes with judgmental forecasting and forecast adjustments.Useful as a reference for professionals with titles such as: forecasting manager, marketing manager, production manager, and analyst.

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