9780072865714

Business Communication: Building Critical Skills by Locker and Kaczmarek represents a unique approach to a hands-on course. Written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative modular structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this four-color paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.

Unit 1 Building Blocks for Effective Messages
1. Business Communication, Management, and Success
2. Adapting Your Message to Your Audience
3. Communicating Across Cultures
4. Planning, Writing, and Revising
5. Designing Documents, Slides, and Screens
Unit 2 Creating Goodwill
6. You-Attitude
7. Positive Emphasis
8. Reader Benefits
Unit 3 Letters, Memos, and E-Mail Messages
9. Formats for Letters and Memos
10. Informative and Positive Messages
11. Negative Messages
12. Persuasive Messages
13. E-Mail Messages
Unit 4 Polishing Your Writing
14. Editing for Grammar and Punctuation
15. Choosing the Right Word
16. Revising Sentences and Paragraphs
Unit 5 Interpersonal Communication
17. Listening
18. Working and Writing in Teams
19. Planning, Conducting, and Recording Meetings
20. Making Oral Presentations
Unit 6 Research, Reports, and Visuals
21. Proposals and Progress Reports
22. Finding, Analyzing, and Documenting Information
23. Short Reports
24. Long Reports
25. Using Visuals
Unit 7 Job Hunting
26. Researching Jobs
27. Résumés
28. Job Application Letters
29. Job Interviews
30. Follow-Up Letters and Calls and Job Offers

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Business Communication : Building Critical Skills with PowerWeb and BComm Skill Booster

Business Communication : Building Critical Skills with PowerWeb and BComm Skill Booster

0072865717

Summary

Table of Contents

1. Business Communication, Management, and Success

2. Adapting Your Message to Your Audience

3. Communicating Across Cultures

4. Planning, Writing, and Revising

5. Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

6. You-Attitude

7. Positive Emphasis

8. Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

9. Formats for Letters and Memos

10. Informative and Positive Messages

11. Negative Messages

12. Persuasive Messages

13. E-Mail Messages

Unit 4 Polishing Your Writing

14. Editing for Grammar and Punctuation

15. Choosing the Right Word

16. Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

17. Listening

18. Working and Writing in Teams

19. Planning, Conducting, and Recording Meetings

20. Making Oral Presentations

Unit 6 Research, Reports, and Visuals

21. Proposals and Progress Reports

22. Finding, Analyzing, and Documenting Information

23. Short Reports

24. Long Reports

25. Using Visuals

Unit 7 Job Hunting

26. Researching Jobs

27. Résumés

28. Job Application Letters

29. Job Interviews

30. Follow-Up Letters and Calls and Job Offers

Supplemental Materials

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