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The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
Table of Contents
The Environment Of Business
Exploring the World of Business and Economics
Being Ethical and Socially Responsible
Exploring Global Business
Trends In Business Today
Choosing a Form of Business Ownership
Small Business, Entrepreneurship, and Franchises
Management And Organization
Understanding the Management Process
Creating a Flexible Organization
Producing Quality Goods and Services
Attracting and Retaining the Best Employees
Motivating and Satisfying Employees and Teams
Enhancing Union-Management Relations
Building Customer Relationships Through Effective Marketing
Creating and Pricing Products that Satisfy Customers
Wholesaling, Retailing, and Physical Distribution
Developing Integrated Marketing Communications
Information For Business Strategy And Decision Making
Understanding Information and e-Business
Using Accounting Information
Finance And Investment
Understanding Money, Banking, and Credit
Mastering Financial Management
Understanding Personal Finances and Investments
Table of Contents provided by Publisher. All Rights Reserved.