No B.S. Guide to Brand-Building by Direct Response The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- ISBN 13:
- ISBN 10:
- Format: Paperback
- Copyright: 03/18/2014
- Publisher: Entrepreneur Press
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brandFREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe customers who believe in, promote and buy your brand.