9780073135809

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

  • ISBN 13:

    9780073135809

  • ISBN 10:

    0073135801

  • Edition: 6th
  • Format: Paperback
  • Copyright: 03/14/2007
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

Table of Contents

Read more

Write a Review