9780230340336

Breakthrough Marketing Plans How to Stop Wasting Time and Start Driving Growth

  • ISBN 13:

    9780230340336

  • ISBN 10:

    0230340334

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 12/11/2012
  • Publisher: Palgrave Macmillan

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $26.00 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 3-5 Business Days

Summary

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plansis an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Author Biography

Read more

Table of Contents

Read more

Write a Review