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Brands and the Brain How to Use Neuroscience to Create Impactful Brands

9780143452614

Brands and the Brain How to Use Neuroscience to Create Impactful Brands

  • ISBN 13:

    9780143452614

  • ISBN 10:

    0143452614

  • Format: Paperback
  • Copyright: 04/25/2022
  • Publisher: India Portfolio

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Summary

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

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