9780230104747

Brand Media Strategy : Integrated Communications Planning in the Digital Era

  • ISBN 13:

    9780230104747

  • ISBN 10:

    0230104746

  • Format: Hardcover
  • Copyright: 12/21/2010
  • Publisher: Palgrave Macmillan

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Author Biography

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