9780471755272

Global Marketing Management, 4th Edition

  • ISBN 13:

    9780471755272

  • ISBN 10:

    0471755273

  • Edition: 4th
  • Format: Paperback
  • Copyright: 01/01/2007
  • Publisher: WILEY
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.

Author Biography

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Table of Contents

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