9780135045596

Marketing for Hospitality and Tourism

  • ISBN 13:

    9780135045596

  • ISBN 10:

    0135045592

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 04/30/2009
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

THE most widely used Hospitality marketing bookthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authorsrs" expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the bookrs"s position as the definitive source for information on hospitality marketing.For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.

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