9780132323192

Concepts in Strategic Management and Business Policy

  • ISBN 13:

    9780132323192

  • ISBN 10:

    0132323192

  • Edition: 11th
  • Format: Paperback
  • Copyright: 01/01/2010
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.

Table of Contents

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