9780131643963

Marketing Research: Update Edition with SPSS 12.0

  • ISBN 13:

    9780131643963

  • ISBN 10:

    0131643967

  • Edition: 4th
  • Format: Hardcover w/CD
  • Copyright: 01/01/2005
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSSĀ® Student Edition 12.0, whereas most other books offer only version 11.0. the authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).

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