9780072974959

Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb

  • ISBN 13:

    9780072974959

  • ISBN 10:

    0072974958

  • Edition: 8th
  • Format: Paperback
  • Copyright: 05/28/2004
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

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