9780749460624

The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement

  • ISBN 13:

    9780749460624

  • ISBN 10:

    0749460628

  • Format: Paperback
  • Copyright: 07/28/2011
  • Publisher: Kogan Page Ltd

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Damian Ryan and Calvin Jones, authors ofUnderstanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc.

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