Behavior Principles in Everyday Life
Behavior Principles in Everyday Life
- ISBN 13:
9780130840967
- ISBN 10:
0130840963
- Edition: 4th
- Format: Paperback
- Copyright: 01/01/2001
- Publisher: PRENTICE HALL
- Newer Edition
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Summary
The text provides a comprehensive review of the major principles of behavior in operand conditioning. Pavlovian conditioning, social learning theory, and cognitive behaviorism. The text's strength is its emphasis on understanding behavior principles and their applications through everyday, life examples rather than experiments.