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Behavior Principles in Everyday Life

9780130840967

Behavior Principles in Everyday Life

  • ISBN 13:

    9780130840967

  • ISBN 10:

    0130840963

  • Edition: 4th
  • Format: Paperback
  • Copyright: 01/01/2001
  • Publisher: PRENTICE HALL
  • Newer Edition
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Summary

The text provides a comprehensive review of the major principles of behavior in operand conditioning. Pavlovian conditioning, social learning theory, and cognitive behaviorism. The text's strength is its emphasis on understanding behavior principles and their applications through everyday, life examples rather than experiments.

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