Throughout the 1970s and 1980s, Hollywood studios and record companies churned out films, albums, music videos and promotional materials that sought to recapture, revise, and re-imagine the 1950s.

Breaking from dominant wisdom that casts the trend as wholly defined by Ronald Reagan's politics or the rise of postmodernism, Back to the Fifties reveals how Fifties nostalgia from 1973 to 1988 was utilized by a range of audiences for diverse and often competing agendas. Films from American Graffiti to Hairspray and popular music from Sha Na Na to Michael Jackson shaped - and were shaped by - the complex social, political and cultural conditions of the Reagan Era. By closely examining the ways that "the Fifties" was remade and recalled, Back to the Fifties explores how cultural memories were fostered for a generation of teenagers trained by popular culture to rewind, record, recycle and replay.