The Art of the Start 2.0 The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start 2.0 The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- ISBN 13:
9781591847847
- ISBN 10:
1591847842
- Edition: Revised
- Format: Hardcover
- Copyright: 03/03/2015
- Publisher: Portfolio Hardcover
List Price $32.00 Save
TERM | PRICE | DUE |
---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
List Price $32.00 Save $6.77
In Stock Usually Ships in 24 Hours.
We Buy This Book Back!
Free Shipping On Every Order
List Price $32.00 Save $0.19
Usually Ships in 2-3 Business Days
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
As Guy likes to say, Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science the art of the start.