9781118892701

Analytics in a Big Data World The Essential Guide to Data Science and its Applications

  • ISBN 13:

    9781118892701

  • ISBN 10:

    1118892704

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 05/19/2014
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The book discusses the topic of Big Data and Analytics, which is now more relevant and actual than ever before.  It is written with a strong practitioner focus, not overly stressing the mathematical underpinnings but the business application instead.  It consists of real-life examples from the author's personal consulting and research experience (banking, retailing, government). The book includes an overview of visionary ideas and recent developments in the field with a tremendous potential to create strategic leverage in any business setting. 

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