9781841506142

Advertising As Culture

  • ISBN 13:

    9781841506142

  • ISBN 10:

    1841506141

  • Format: Paperback
  • Copyright: 03/15/2013
  • Publisher: Univ of Chicago Pr

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Cultureoffer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.

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