Advertising : Concept and Copy

ISBN 13:
9780393733860
ISBN 10:
0393733866
Edition: 3rd
Format: Paperback
Copyright: 08/05/2013
Publisher: W W Norton & Co Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Advertising: Concept & Copy covers the conceptual process-from developing a smart strategy to executing it with strong, persuasive thinking and writing-with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.

Advertising : Concept and Copy

9780393733860

0393733866

Summary

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