9780415886512

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant

by: ;
  • ISBN 13:

    9780415886512

  • ISBN 10:

    0415886511

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 08/09/2011
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Sales Management:Cases, Role Plays and Experiential Exerciseswill fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.

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