IMPORTANT COVID-19 UPDATES
9781440336669

Above the Fold: Understanding the Principles of Successful Web Site Design

  • ISBN 13:

    9781440336669

  • ISBN 10:

    1440336660

  • Edition: Revised
  • Format: Paperback
  • Copyright: 09/13/2014
  • Publisher: SIMON & SCHUSTER

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $30.00 Save

Free Shipping Free Shipping On Every Order
In Stock Usually Ships in 24 Hours.

Summary

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:
  • PLAN
    Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  • DESIGN
    The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
  • OPTIMIZE
    Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Write a Review