Free Shipping On Every Order
Amazon no longer offers textbook rentals. We do!
23 Innovations in Digital Communication Move Beyond Speculations and Master Mediated Communication
23 Innovations in Digital Communication Move Beyond Speculations and Master Mediated Communication
- ISBN 13:
9789063695187
- ISBN 10:
9063695187
- Format: Paperback
- Copyright: 10/08/2019
- Publisher: BIS Publishers
New From $43.43
Sorry, this item is currently unavailable.
Free Shipping On Every Order
List Price $45.00 Save $1.57
New
$43.43
This is a hard-to-find title. We are making every effort to obtain this item, but do not guarantee stock.
We Buy This Book Back!
Included with your book
.svg "Free Shipping On Every Order"){kind=icon}
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.
Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.
Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.
