Fashion thrives during periods of cultural foment, and there's no better example of a time when groundbreaking art prospered than the 1960s. This essential sourcebook for students of contemporary design explores the wealth of fashion print produced during that tumultuous decade, with exclusive illustrations and original artwork by some of the era's greatest pioneers, including Biba, Warhol, Marimekko, Zandra Rhodes, and Celia Birtwell. Hundreds of images and illuminating captions convey the impact of these artists and the great movements of the period, beginning with Pop Art and continuing on to Flower Power and theMagical Mystery Tour. This visually stunning artistic journey explores a time when art from cultures old and new across the globe found expression on fabric, when psychedelic florals and 19th-century revivals appeared alongside Indian and Japanese themes.