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Strategic Management A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with P...

ISBN: 9780133058659 | 0133058654
Edition: 14th
Format: Package
Publisher: Prentice Hall
Pub. Date: 9/13/2012

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In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

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