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The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.
0133058654 / 9780133058659 Strategic Management: A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package
Package consists of:
0132666278 / 9780132666275 NEW MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach
0132666219 / 9780132666213 Strategic Management: A Competitive Advantage Approach, Concepts
Chapter 1: The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company – 2011
Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
Part 6: Strategic-Management Case Analysis